Each stage is a complete, executable campaign — strategy, objective, audience, video brief, metrics, progression triggers and lead magnet.
STAGE 00Unaware · VideoVideo Views
Strategy: Introduce corridor operators to the U.S. 169 growth story — the affluent, fast-growing base and the daily-needs gap — without pitching the property yet.
Campaign
NameSmithville Corridor Growth · Awareness
FormatVideo · 1:1 + 9:16 · 60–75s
Budget20% of budget
Audience
PrimaryOwners/GMs · 50-mi Smithville
Size40,000–70,000
ExcludeExisting tenants · 90-day leads
Video
Topic"Why the Northland’s fastest corridor is Smithville"
Message$109k–$121k HHI + hospital + 149k in 10 mi
ThumbU.S. 169 aerial + "growing" overlay
Metrics
KPIVideo Completion Rate
GoalVCR 35%+
Tag outSMV_Corridor_Aware (7-day)
STAGE 01Problem Aware · VideoVideo Views
Strategy: To corridor-aware viewers, dramatize the tenant’s real problem — the wrong space caps a good business: bad visibility, no parking, dated build, wrong co-tenants.
Campaign
NameThe Space Is Capping You · Problem
FormatVideo · 45–60s
Budget15% of budget
Audience
PrimarySMV_Corridor_Aware retarget
Size8,000–15,000
AdditionalLookalike: medical + pro
Lead Magnet
AssetSmithville Trade-Area Snapshot
FieldsName · email · business type
PlacementEnd card + comment link
Metrics
KPIVCR 30%+
Progress≥75% view or download
Tag outSMV_Problem_Aware
STAGE 02Solution Aware · VideoVideo Views
Strategy: Show what "the right corridor space" looks like as a category — new construction, 169 frontage, parking, complementary co-tenants — positioning a modern pre-leasing center as the answer.
Campaign
NameWhat Great Corridor Space Looks Like
FormatVideo · 45–60s
Budget15% of budget
Audience
PrimarySMV_Problem_Aware retarget
Size4,000–8,000
Additionalmedical_pro · professional
Lead Magnet
AssetSite Selection Checklist
Fields+ SF needed
ValueScore any space in 10 min
Metrics
KPIVCR 30%+
Progress≥75% view or download
Tag outSMV_Solution_Aware
STAGE 03Product Aware · VideoVideo Views
Strategy: Name the property. Tour The Shops at Smithville — two buildings, four spaces (1,400 → 10,000 SF), signed co-tenants (AT&T, pizza, salon, HVAC, CPA), 2026 delivery.
Campaign
NameTour The Shops at Smithville · Product
FormatVideo + Carousel (per-suite)
Budget15% of budget
Audience
PrimarySMV_Solution_Aware retarget
Size2,500–5,000
AdditionalAll Tier-A/B segments
Lead Magnet
AssetFull brochure + site plan
Fields+ phone · SF · timeline
PlacementLead Gen Form on CTA
Metrics
KPIVCR 25%+ · brochure reqs
CTA"See the spaces"
Tag outSMV_Product_Aware
STAGE 04Conversion · Lead GenLead Generation
Strategy: Drive the qualified, product-aware audience to book a tour or request terms. Lead with urgency and remove friction with LinkedIn Lead Gen Forms straight to the brokers.
Campaign
NameBook Your Tour · Conversion
FormatVideo + Image · Lead Gen
Budget20% of budget
Audience
PrimarySMV_Product_Aware + engaged
Size1,500–3,000
Additionalinvestor for BOV variant
Offer & Form
OfferPrivate tour + suite hold
Urgency4 spaces · pre-2026
RoutingInstant → Andrew & Ben
Metrics
KPICost per Lead
CVR goal8–12%
ConvertForm → CRM · SMV_Toured
STAGE 05Tenant NurturingWebsite / Views
Strategy: Keep non-converters warm and onboard signed tenants. Answer objections (buildout, terms, timing); drive grand-opening support so the center succeeds and stays leased.
Campaign
NameStill Deciding + New-Tenant Success
FormatVideo + Document · FAQ
Budget8% of budget
Audience
PrimaryNon-converters + signed tenants
Size1,000–2,500
Additionalengaged 30–90 days
Value
ResourcesTI FAQ · terms · timeline
CommunityMeet-the-tenants
ReinforceFoot-traffic wins
Metrics
KPIEngagement · return tours
GoalRe-engage 15%+
Signed→ Loyalty (Stage 06)
STAGE 06Loyalty & AdvocacyEngagement
Strategy: Turn a leased-up center into a referral and reputation engine — celebrate tenant wins, co-market content, and use the full-occupancy story to attract the next listing and investor buy-side.
Campaign
NameSmithville Success Stories · Advocacy
FormatVideo + Thought-Leader Ads
Budget7% of budget
Audience
PrimarySigned tenants + local operators
SizeBroad · reputation reach
Additionalinvestor · KC CRE community
Advocacy
RecognitionTenant spotlights
ReferralNext-deal incentive
Co-creation"why we chose Smithville"
Metrics
KPIEngagement · referrals · BOVs
GoalFull-occupancy narrative
FeedsInvestor interest