§ 01Campaign knowledge base
Business objective
Sell or lease 8630 N Green Hills Road to a medical user — practice owner-occupant, medical franchise, or healthcare investor.
Audience segments
Medical practice owners (DC, OD, MD, DO, DDS, DPT), med spa operators, urgent care chain developers, healthcare REITs, medical tenant rep brokers.
Total budget
$5,000 / month.
Allocation
Unaware 20% · Problem 20% · Solution 15% · Product 15% · Conversion 20% · Nurturing 5% · Loyalty 5%.
Key KPIs
Video completion rate >35%, Lead gen form fill rate >3%, Tour-to-LOI conversion >15%, Cost per qualified lead <$75.
Content asset inventory8 assets ready
| Asset | Format |
|---|---|
| Property hero (exterior) | Image · 621 KB |
| Interior photos · lobby, hallway, offices | Image · 6 files |
| Aerial drone shot | Image · 228 KB |
| Property flyer | PDF · 534 KB |
| Tri-fold brochure | PDF · 1 MB |
| IO Dossier | PDF · 5.5 MB |
| Market intelligence report | Doc 02 |
| Prospect targeting lists | Doc 04 |
§ 02Stage 1 \u00B7 Unaware
01VIDEO VIEWS \u00B7 KC METRO MEDICAL
Establish the problem before naming the property
Campaign name
KC Medical Office Space Challenge — Awareness
Objective
VIDEO_VIEWS
Audience
Practice Owners, Medical Directors, CEOs, Managing Partners across medical / dental / chiro / PT (KC metro). Layered with healthcare-management interest.
Audience size
8,000–15,000
Video topic
Why KC Northland Medical Practices Are Outgrowing Their Space — focuses on the problem of outdated medical offices, insufficient parking, poor visibility, and the hidden cost of lease vs own.
Video length
45–60 seconds
VCR goal
≥35%
Budget
20% · $1,000/mo
Audience progression
75% video completion qualifies the viewer for Stage 2 within a 14-day rolling window. Like, comment, share, or click-through also qualifies, regardless of view duration. Tag: 8630_MEDICAL_UNAWARE_QUALIFIED.
§ 03Stage 2 \u00B7 Problem Aware
02VIDEO VIEWS \u00B7 STAGE-1 GRADUATES
Quantify the cost of the problem
Campaign name
Medical Office Space Impact — Problem Deep-Dive
Objective
VIDEO_VIEWS
Audience
Stage 1 graduates + LinkedIn matched audience of known medical contacts from CRM. Layered with healthcare firmographics, 5–200 employees, KC HQ.
Audience size
3,000–8,000
VCR goal
≥40%
Budget
20% · $1,000/mo
§ 04Stage 3 \u00B7 Solution Aware
03VIDEO VIEWS + LEAD GEN \u00B7 STAGE-2 GRADUATES
Position ownership as the solution
Campaign name
Medical Office Ownership Calculator — Solution Aware
Objective
VIDEO_VIEWS
Audience size
1,500–4,000
VCR goal
≥45%
Budget
15% · $750/mo
Lead magnet
Medical Office Ownership vs. Leasing Calculator — interactive tool that takes practice revenue + current rent and projects 10-year ownership economics.
§ 05Stage 4 \u00B7 Product Aware
04VIDEO VIEWS + BRIEF REQUEST \u00B7 STAGE-3 GRADUATES
Reveal the property
Campaign name
8630 Green Hills Medical Office — Property Introduction
Objective
VIDEO_VIEWS
Audience size
800–2,500
Video length
2–3 minutes
VCR goal
≥50%
Budget
15% · $750/mo
Sales handoff
Property brief downloaders auto-progress to Conversion + trigger a Sales alert in CRM. CRM lead score upgrades to 80. Andrew Danner is notified for a same-day reach-out.
§ 06Stage 5 \u00B7 Conversion
05CONVERSIONS \u00B7 STAGE-4 GRADUATES
Drive the tour and the LOI
Campaign name
8630 Green Hills — Medical Conversion
Objective
CONVERSIONS
Audience size
300–1,000
Video length
30–45 seconds
Goal
8–12% conversion
Budget
20% · $1,000/mo
Lead-gen form scoringPre-filled fields + 4 qualifying questions
| Timeline + Providers | Score | Routing |
|---|---|---|
| 0–3 mo · 3+ providers | 95 · Hot | Andrew calls within 2 hours |
| 3–6 months | 80 · Warm | Personalized email within 24 hours with property brief |
| 6–12 months | 60 · Cool | Personalized email within 48 hours |
| 12+ months | 40 · Nurture | Add to Stage 6 nurture sequence |
§ 07Stage 6 \u00B7 Customer Nurturing
06VIDEO VIEWS \u00B7 POST-TOUR PROSPECTS
Maintain engagement through the decision cycle
Campaign name
8630 Green Hills — Medical Owner Success
Audience size
100–500
Video length
2–3 minutes
Budget
5% · $250/mo
§ 08Stage 7 \u00B7 Loyalty & Advocacy
07ENGAGEMENT \u00B7 CLOSED DEALS
Turn closed deals into referral engines
Campaign name
Green Hills Medical Corridor — Community
Objective
ENGAGEMENT
Audience size
10–50
Video length
3–5 minutes
Budget
5% · $250/mo
Lead magnet
$5,000 referral fee for introductions that lead to a signed deal · Green Hills Medical Network quarterly lunch · Practice Spotlight series.
Why this stage matters
This is brand-building. Each new practice on Green Hills makes the corridor more attractive to the next one. Invest in professional video \u2014 these become permanent corridor marketing assets.
§ 09Lead magnet ladder
4 lead magnets \u00B7 escalating from market education to property-specific decision toolsStage-aligned \u00B7 progressive profiling
| Stage | Lead magnet | Form fields |
|---|---|---|
| Unaware | LinkedIn article on KC medical trends · free infographic · podcast clip | (no form) |
| Problem Aware | KC Northland Medical Office Market Report · 8-page PDF | First, Last, Email, Practice Type — 4 fields |
| Solution Aware | Medical Office Ownership vs Leasing Calculator · interactive PDF / web | Adds Current Rent, Practice Revenue, # Providers — 7 fields |
| Product Aware | 8630 Green Hills Property Brief + Floor Plan Options · full PDF | Adds Phone, Practice Name, Move Date, Buyer or Tenant — 10 fields |
Progressive profiling
Each stage adds 2\u20133 fields. By Conversion, the form has 10 fields total \u2014 but the prospect never saw a 10-field form. CRM merges across forms using email as the primary key.
§ 10Audience segmentation
Video view duration tiers \u00B7 feed Stage N+1 audiencesTracked at 25 / 50 / 75 / 97% completion
| Tier | Definition | Remarketing approach |
|---|---|---|
| 25% | Curious viewers — caught the hook, didn’t engage further. | Same-stage retargeting with alternative creative. |
| 50% | Interested viewers — watched the middle, dropped before close. | Stage N+1 with stronger value prop framing. |
| 75% | Qualified viewers — primary progression metric. | Move to Stage N+1. Build matched audience. |
| Action-takers | Liked, commented, shared, clicked, downloaded, or submitted. | Skip a stage if appropriate. Add to CRM. Sales alert on conversion-stage actions. |
Audience naming conventionformat
8630_MED_S1_75PCT_30D # Stage 1, 75% viewers, 30-day lookback 8630_MED_S3_ACTION_60D # Stage 3, action-takers, 60-day lookback 8630_MED_S4_50PCT_90D # Stage 4, 50% viewers, 90-day lookback
§ 11Performance dashboard
Per-stage primary KPIs and warning indicatorsWeekly review \u00B7 monthly strategic review
| Stage | Primary KPI | Success threshold | Warning indicator |
|---|---|---|---|
| Unaware | VCR (75%) | ≥35% | VCR <20% = creative problem |
| Problem | Lead Magnet Download | ≥5% | Download <2% = magnet mismatch |
| Solution | Calculator Download | ≥8% | Calculator download <3% |
| Product | Property Brief Request | ≥12% | Brief request <5% |
| Conversion | Tour Schedule Rate | 8–12% | CPA >$150 |
| Nurturing | Engagement Rate | ≥5% | No re-engagement after 30d |
| Loyalty | Share + Referral | ≥10% | No referrals in 90d |
ROI framework
Linear attribution \u2014 each stage that touched a closed deal gets equal credit. Value assignment \u2014 tour = $500 pipeline, LOI = $10,000 pipeline, closed = actual sale price. Target \u2014 5\u00D7 ROI minimum: spend $5,000/mo, generate $25,000+ in pipeline value.