§ 01Enrichment pipeline
Enrichment pipeline \u00B7 domain \u2192 company \u2192 contacts \u2192 verified emailflow
Apify Google Maps Scrape (445–780 businesses)
↓ extract domains and company names
Clay find-and-enrich-company (company intel)
↓ filter by revenue, headcount, growth signal
Clay find-and-enrich-contacts-at-company (decision-makers)
↓ get verified emails
Clay add-contact-data-points (Email enrichment)
↓ scored and segmented
Outreach Sequences (Doc 07)Pre-flight check
Always run get-credits-available before starting any batch. The full pipeline consumes ~558 credits. If the balance is below 600, stop and top up before continuing.
§ 02Company intelligence (configs 1\u20134)
Company intelligence configs (1\u20134)Tool \u00B7 find-and-enrich-company
| # | Target | Priority | Est. companies |
|---|---|---|---|
| 1 | Chiropractic practices | High | ~40 |
| 2 | Med spa companies | HIGHEST | ~50 |
| 3 | Urgent care companies | HIGHEST | ~25 |
| 4 | All other medical (bulk) | Medium-High | ~85 |
Sample \u00B7 find-and-enrich-company (Med Spa)json
"companyIdentifier": "{{MEDSPA_DOMAIN}}",
"companyDataPoints": [
"Headcount Growth",
"Annual Revenue",
"Open Jobs",
"Recent News",
"Investors",
{ "dataPointName": "Number of Locations",
"dataPointDescription": "How many med spa or aesthetic clinic locations does this company operate?" },
{ "dataPointName": "Services Offered",
"dataPointDescription": "What medical aesthetic services? (Botox, fillers, laser, CoolSculpting, IV therapy, etc.)" },
{ "dataPointName": "Franchise Status",
"dataPointDescription": "Is this a franchise operation or independent? If franchise, what brand?" }
]§ 03Decision-maker contacts (configs 5\u20137)
Configs 5\u20137 use find-and-enrich-contacts-at-company to find named individuals with the right title. Config 5 runs against every company that scored 60+ in configs 1\u20134. Configs 6 and 7 run against pre-curated brand lists.
Decision-maker contact configs (5\u20137)Tool \u00B7 find-and-enrich-contacts-at-company
| # | Target | Priority | Est. companies |
|---|---|---|---|
| 5 | Local practice owners (top-scoring) | HIGHEST | ~100 |
| 6 | National medical franchise development | High | 14 |
| 7 | Healthcare REIT acquisitions | High | 7 |
Franchise brand list (config 6)14 brands \u00B7 franchise development titles
| Brand | Domain | Category |
|---|---|---|
| Ideal Image | idealimagelaserandmedspa.com | Med Spa |
| LaserAway | laseraway.com | Med Spa |
| SkinSpirit | skinspirit.com | Med Spa |
| Sono Bello | sonobello.com | Med Spa |
| Restore Hyper Wellness | restore.com | Wellness |
| CareNow (HCA) | carenow.com | Urgent Care |
| NextCare Urgent Care | nextcare.com | Urgent Care |
| Total Access Urgent Care | tauc.com | Urgent Care |
| ATI Physical Therapy | atipt.com | Physical Therapy |
| Athletico | athletico.com | Physical Therapy |
| Heartland Dental | heartland.com | Dental |
| Aspen Dental | aspendental.com | Dental |
| The Joint Chiropractic | thejoint.com | Chiropractic |
| MyEyeDr | myeyedr.com | Optometry |
Healthcare REIT list (config 7)7 firms \u00B7 acquisitions and investment titles
| Firm | Domain | Type |
|---|---|---|
| Physicians Realty Trust (DOC) | docreit.com | Public REIT |
| Healthcare Trust | healthcaretrust.com | Public REIT |
| Global Medical REIT (GMRE) | globalmedicalreit.com | Public REIT |
| Montecito Medical | montecitomedical.com | Private acquirer |
| NexCore Group | nexcoregroup.com | Developer / investor |
| Anchor Health Properties | anchorhealthproperties.com | Private acquirer |
| PMB Real Estate Services | pfrealestateservices.com | Developer / investor |
§ 04Email verification (config 8)
For every contact returned by configs 5\u20137 that lacks a verified email, run add-contact-data-points with dataPoints: ["Email"]. This is a single-step pass over the task IDs from the previous configs.
add-contact-data-pointsjson
"taskId": "{{TASK_ID_FROM_CONFIG_5}}",
"dataPoints": ["Email"]§ 05Account intelligence (config 9)
Run ask-question-about-accounts on the top-10 highest-scoring prospects only. This is a deep-research pass \u2014 not bulk enrichment.
ask-question-about-accounts (top 10)json
"accountIds": [{{TOP_10_ACCOUNT_IDS}}],
"question": "Is this medical practice actively expanding, opening new locations, hiring new providers, or showing any signals of needing additional office space in the Kansas City area? Include any recent news, job postings, or real estate activity."§ 06Existing CRM enrichment (config 10)
Existing CRM contacts to enrich (config 10)6 contacts \u00B7 4 distinct companies
| Contact | Company | Domain |
|---|---|---|
| Joe Godfrey | Total Access Urgent Care | tauc.com |
| Gregory Valladao | Next Care Urgent Care | nextcare.com |
| Phil Lesnik | Next Care Urgent Care | nextcare.com |
| John Alarik | ATI Physical Therapy | atipt.com |
| John Eggers | Orthopedic Health of KC | (name lookup) |
| Sharon Fleming | Physical Therapy Clinic | (name lookup) |
§ 07Credit budget
Credit budget \u00B7 \u2248558 creditsCredit estimate per config bucket
| Configs | Tool | Est. credits |
|---|---|---|
| 1–4 · Company intel (~200 companies) | find-and-enrich-company | ~200 |
| 5 · Local decision-makers (~100) | find-and-enrich-contacts-at-company | ~200 |
| 6 · Franchise development (14) | find-and-enrich-contacts-at-company | ~28 |
| 7 · REIT acquisitions (7) | find-and-enrich-contacts-at-company | ~14 |
| 8 · Email verification | add-contact-data-points | ~100 |
| 9 · Top-10 account intelligence | ask-question-about-accounts | ~10 |
| 10 · Existing CRM enrichment | find-and-enrich-company | ~6 |
| TOTAL | — | ≈558 |
§ 08Execution order
1
get-credits-available
Verify the balance is at least 600 before starting.
2
Config 10 · existing contacts
Quick win, only 6 companies, validates the pipeline before scale.
3
Config 2 · med spa companies
Highest-priority gap. Run before franchise contacts.
4
Config 3 · urgent care companies
Highest-priority gap. Same priority as med spa.
5
Configs 1 + 4 · all other medical (bulk)
Process in batches of 5–10 to stay under rate limits.
6
Config 5 · local decision-makers
Run only on companies that scored 60+ from configs 1–4.
7
Config 6 · franchise development (14 brands)
Run sequentially, one brand at a time.
8
Config 7 · healthcare REITs (7 firms)
Run sequentially.
9
Config 8 · email verification
Pass over every task ID that returned contacts without verified email.
10
Config 9 · top-10 account intelligence
Deep research only on the 10 hottest prospects.