Notes from building the system that builds the system
Field notes on vertical AI operations — agents, headless infrastructure, and using AI to actually sell commercial real estate.
Windfield Real Estate Intelligent Operations Is Live
Ten years at Windfield Real Estate. The pivot from selling AI to using AI to sell commercial real estate. 18 agents, 78 properties, and the system that builds the system.
10 min read
How 18 agents divide the work of a brokerage
One pipeline run, eighteen specialized agents — enrichment, market analysis, targeting, outreach. Here’s how the work splits.
Read more →Notion as a CMS: where it shines and where it breaks
Practical limits, rate limits, and the build-time patterns that make Notion a viable content source.
Read more →The outreach engine: sequences that actually convert
3 sequences, 5 touches, 34% response rate. The architecture behind multi-touch CRE prospecting.
Read more →Enumerate, then reconcile: the intelligence workflow
Why the order of operations is the whole game when you turn scattered records into one report.
Read more →78 properties, one operating system
How a single index becomes the source of truth for an entire marketing operation.
Read more →Selling AI vs. using AI to sell
The pivot that reframed the whole business — and what changed in the day-to-day.
Read more →Get the next dispatch
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