campaign group {{PROPERTY_CODE}} | {{PROPERTY_NAME}} | Pre-Leasing {{DELIVERY_TIMEFRAME}} campaign {{PROPERTY_CODE}}|{SEG}|{STAGE_ID}-{STAGE_KEY}|{FMT} e.g. {{PROPERTY_CODE}}|A|03-PRODUCT|VID creative (name) {{PROPERTY_CODE}}_{SEG}_{STAGE_ID}_{FMT}_{VARIANT} e.g. {{PROPERTY_CODE}}_A_03_IMG_dentist-suite600-v2 dmp segment {{PROPERTY_CODE}}_{SEG|ALL}_{SIGNAL}_{LOOKBACK} e.g. {{PROPERTY_CODE}}_A_VID_MIDPOINT_90D conversion rule {{PROPERTY_CODE}} {action} ({{PRIMARY_CONVERSION}}) utm_campaign {{PROPERTY_CODE|lowercase}}_{seg}_{stage} utm_id {{PROPERTY_CODE|lowercase}}_{seg}_{stage}_{variant} ← the join key across LinkedIn ↔ GA4 ↔ CRM asset file {{PROPERTY_CODE}}_{SEG}_{STAGE_ID}_{FMT}_{WxH}_{v#}.{ext}

{ "account": "urn:li:sponsoredAccount:{{AD_ACCOUNT_ID}}", "name": "{{PROPERTY_CODE}} | {{PROPERTY_NAME}} | Pre-Leasing {{DELIVERY_TIMEFRAME}}", "status": "DRAFT", "runSchedule": { "start": /* epoch ms of {{FLIGHT_START}} */ 0 }, "totalBudget": { "amount": "{{TOTAL_BUDGET}}", "currencyCode": "USD" } }

{ "account": "urn:li:sponsoredAccount:{{AD_ACCOUNT_ID}}", "campaignGroup": "urn:li:sponsoredCampaignGroup:{CG_ID from x-restli-id}", "name": "{{PROPERTY_CODE}}|{SEG}|{STAGE_ID}-{STAGE_KEY}|{FMT}", "type": "SPONSORED_UPDATES", "format": "{stage table below}", "objectiveType": "{stage table below}", "optimizationTargetType": "{stage table below}", "costType": "{stage table below}", "dailyBudget": { "amount": "{{DAILY_AWARENESS}} | {{DAILY_CONVERSION}}", "currencyCode": "USD" }, "creativeSelection": "OPTIMIZED", /* 3–5 creatives rotate INSIDE the campaign — this is where niche messaging lives */ "audienceExpansionEnabled": false, "offsiteDeliveryEnabled": false, /* must be false for LEAD_GENERATION */ "locale": { "country": "US", "language": "en" }, "runSchedule": { "start": 0 }, "status": "DRAFT", "targetingCriteria": { /* U-04 */ } }

{ "owner": { "sponsoredAccount": "urn:li:sponsoredAccount:{{AD_ACCOUNT_ID}}" }, "name": "{{PROPERTY_CODE}} Tour Request", "content": { "headline": "{{LGF_HEADLINE}}", /* ≤ what fits: verify limit in Campaign Manager */ "description": "{{LGF_DESC}}", "questions": [ FIRST_NAME, LAST_NAME, WORK_EMAIL, PHONE_NUMBER, COMPANY_NAME, { custom multiple-choice: "Which space?" → {{SPACE_1_LABEL}} … {{SPACE_4_LABEL}} } ], "legalInfo": { "privacyPolicyUrl": "{{SITE_BASE_URL}}/privacy", "legalDisclaimer": "{{DISCLAIMER}}" }, "postSubmissionInfo": { "message": "{{LGF_THANKYOU}}", "callToAction": { "callToActionLabel": "VISIT_COMPANY_WEBSITE", "callToActionTarget": "{{SITE_BASE_URL}}?{utm}" } }, "hiddenFields": [ { "name": "utm_id", "value": "{{DYNAMIC_VALUE}}" } ] } }

{ "include": { "and": [ { "or": { "urn:li:adTargetingFacet:locations": [ "{RESOLVE:geo:{{METRO_GEO}}}" ] } }, /* metro — never the small town alone */ { "or": { "urn:li:adTargetingFacet:{PRIMARY_FACET}": [ "{RESOLVE:…}" ] } }, /* per segment: function OR industry OR skills */ { "or": { "urn:li:adTargetingFacet:staffCountRanges": [ "urn:li:staffCountRange:(2,10)", "urn:li:staffCountRange:(11,50)" ] } } ] }, "exclude": { "or": { "urn:li:adTargetingFacet:employers": [ "{RESOLVE:employer:{{BROKERAGE_NAME}}}" ] } } }

{ "include": { "and": [ { "or": { "urn:li:adTargetingFacet:locations": [ "{RESOLVE:geo:{{METRO_GEO}}}" ] } }, { "or": { "urn:li:adTargetingFacet:dynamicSegments": [ "urn:li:adSegment:{ENGAGEMENT_SEGMENT_ID}" ] } } ] } } /* stage 04 adds audienceMatchingSegments for CRM lists. Small is fine here: intent compensates. */

00→01 {{PROPERTY_CODE}}_{SEG}_VID_FIRSTQ_90D trigger FIRST_QUARTILE (≥25% of stage-00 video) 01→02 {{PROPERTY_CODE}}_{SEG}_VID_MIDPOINT_90D trigger MIDPOINT (≥50% of stage-01) 02→03 {{PROPERTY_CODE}}_{SEG}_VID_THIRDQ_90D trigger THIRD_QUARTILE (≥75%) + SITE visitors 03→04 {{PROPERTY_CODE}}_ALL_IMG_CLICK_90D + LGF_OPEN_90D + {space-page} PAGE_VIEW 04→05 CRM list {{PROPERTY_CODE}}_STAGE_LEAD_OPEN (streamed, SHA256_EMAIL) 05→06 CRM list {{PROPERTY_CODE}}_STAGE_TENANT (signed — exit all paid except 06)

POST /rest/dmpSegments/{NEXT_STAGE_SEGMENT}/users X-RestLi-Method: BATCH_CREATE { "elements": [ { "action": "ADD", "userIds": [ { "idType": "SHA256_EMAIL", "idValue": "{sha256(lower(trim(email)))}" } ] } ] } POST /rest/dmpSegments/{PRIOR_STAGE_SEGMENT}/users X-RestLi-Method: BATCH_CREATE { "elements": [ { "action": "REMOVE", "userIds": [ { "idType": "SHA256_EMAIL", "idValue": "{same hash}" } ] } ] }

utm_source = {{UTM_SOURCE}} utm_medium = {{UTM_MEDIUM}} utm_campaign = {{PROPERTY_CODE|lower}}_{seg}_{stage} utm_content = {creative-variant} /* the sub-specialty message label lives HERE */ utm_id = {{PROPERTY_CODE|lower}}_{seg}_{stage}_{variant} {{SITE_BASE_URL}}/{space-slug}?utm_source={{UTM_SOURCE}}&utm_medium={{UTM_MEDIUM}}&utm_campaign=…&utm_content=…&utm_id=…

{ "name": "{{PROPERTY_CODE}} Tour Request ({{PRIMARY_CONVERSION}})", "account": "urn:li:sponsoredAccount:{{AD_ACCOUNT_ID}}", "conversionMethod": "CONVERSIONS_API", "type": "{{PRIMARY_CONVERSION}}", /* LEAD → 365-day post-click window available */ "attributionType": "LAST_TOUCH_BY_CAMPAIGN", "postClickAttributionWindowSize": 90, "viewThroughAttributionWindowSize": 7 } /* + PIXEL rule: KEY_PAGE_VIEW on {space-slug} pages via Insight Tag {{PARTNER_ID}} */

1. Enhanced conversion tracking ON → LinkedIn appends ?li_fat_id= to {{SITE_BASE_URL}} clicks 2. Landing page stores it (cookie/localStorage) → CRM saves it on the lead 3. Weeks later, LOI signs → POST /rest/conversionEvents: { "conversion": "urn:lla:llaPartnerConversion:{ID}", "conversionHappenedAt": {epoch ms, ≤90d}, "conversionValue": { "currencyCode": "USD", "amount": "{annualized lease value or 0}" }, "eventId": "{unique — dedup vs Insight Tag}", "user": { "userIds": [ { "idType": "LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID", "idValue": "{li_fat_id}" }, { "idType": "SHA256_EMAIL", "idValue": "{hash}" } ] } }

PER SEGMENT: their pattern → counter-message → targeting counter → draft. STANDING RULES 1. Never enter the price war ({{PRICE_COMPETITOR_PATTERN}}). 2. Proof beats promise: {{PROOF_ASSETS}}. 3. Buy the empty early stages before CPMs follow the crowd. 4. Run the formats they skip. 5. Franchisor + tenant-rep spend is PIPELINE, not competition — sequence your site ads behind their brand ads.

1-second tick: countdowns repaint; due non-approval cards fire one per tick (no bursts); every send logs to the API console. Due + approval (or autopilot OFF) → AWAITING HUMAN, holds forever. Snooze = +1h / +1d. Edit = the edited payload is what fires. The feed is a queue, not a log: DONE cards sink, soonest floats.