The Shops at Smithville the ads themselves — what runs in the feed
01 TEMPLATE 02 CONFIG/API OS 03 CREATIVE BOARD
C-01 · Design
Brand Kit — Ad System
The visual rules every asset on this board follows. Derived from the flyer’s Windfield green and the leasing site-plan vernacular: available space is always the green object in frame.

Palette

#0b3d20
WINDFIELD GREEN
brand fields, doc headers
#1db954
AVAILABLE GREEN
the hero color — available SF only. Never decorates.
#122016
DEEP PLATE
ad backgrounds
#fafafa
PLAN PAPER
primary type on dark
#f59e0b
SURVEY AMBER
the highway line, callouts
#0A66C2
LINKEDIN BLUE
CTA chrome only — never inside artwork

Type in artwork

Display
Fraunces 700 — the big number or the SF figure. One per frame.
Data
JetBrains Mono — addresses, labels, stat captions. Uppercase, letterspaced.
Body
Barlow — one supporting sentence max per frame.
Hierarchy rule
Every ad graphic answers in this order: NUMBER → what it is → where. If the viewer only reads one thing, it’s the number.

Hard rules

• Green = available SF, nothing else. Committed space renders dark. • The amber line is always U.S. 169. • No anchor logos in artwork — names in mono text only (no permission assumed). • No lifestyle stock: plans, maps, elevations, numbers. • Every claim in artwork must exist in the knowledge base — no rates, no traffic counts, no zoning, no drive-thru claims. • “Rates on request” is the only rent language.
C-02 · Design
Ad Previews — As They Run
Feed-accurate mockups of every launch creative, artwork included. The SVG in each card is the production reference for the exported raster (specs in C-04). Copy is verbatim from the Config OS creative records.

Single Image — stage 03 product ads

SMV_A_03_IMG_v1 · SINGLE IMAGE · seg A / stage 03SMV|A|03-PRODUCT
W
Windfield Real EstateSponsored · Commercial Real Estate
26,609 people within 5.5 miles of Smithville. Average household income: $120,991. Now pre-leasing 1,400–5,180 SF of renovated, systems-updated space.
$120,991AVG HOUSEHOLD INCOME · 5.5 MI26,609 PEOPLEWITHIN THE 5.5-MILE TRADE AREA$289,267 AVG HOME VALUEYour patients already live here. 2023 ACS.
Medical-Ready Space on Smithville’s Main Thoroughfare | 2026windfieldrealestate.com · Rates on request
SMV_B_03_IMG_v1 · SINGLE IMAGE · seg B / stage 03SMV|B|03-PRODUCT
W
Windfield Real EstateSponsored · Commercial Real Estate
QT. Sonic. McDonald’s. Price Chopper. Ace. The 169 node in Smithville is already validated. One 10,000 SF standalone is now available.
US-169QTSONICMcDONALD'SPRICE CHOPPERACEO'REILLYSAINT LUKE’SSITEThe node is already validated. The supply is what’s new.
10,000 SF Standalone | U.S. 169 Smithville | Pre-LeasingProven co-tenancy · Delivering 2026
SMV_B_03_IMG_v2 · SINGLE IMAGE (variant) · seg B / stage 03SMV|B|03-PRODUCT
W
Windfield Real EstateSponsored · Commercial Real Estate
Your building. Your sign. Full frontage on U.S. 169 in a trade area of 26,609 with $120,991 average household income.
10,000 SF · STANDALONE14901 SOUTH BUILDING · YOUR SIGN ON 169Single-tenant identity · QSR / fitness / showroom scale
The Only Question Is Your Concept | 14901 Smithville10,000 SF standalone · Rates on request
SMV_ALL_03_IMG_plan · SINGLE IMAGE · seg ALL / stage 03retarget pool
W
Windfield Real EstateSponsored · Commercial Real Estate
Four spaces. One corridor. The Shops at Smithville is pre-leasing: Suite 400 (1,400 SF), Suite 500 (2,100 SF), Suite 600 (5,180 SF), and the 14901 standalone (10,000 SF).
18,680 SF AVAILABLETHE SHOPS AT SMITHVILLE · U.S. 169400500600 · 5,180 SFCOMMITTED: PIZZA · AT&T · NAILS · HVAC · CPA14901 STANDALONE10,000 SFU.S. HIGHWAY 169 — FULL FRONTAGEDelivering 2026 · Full renovation underway · Rates on request
Pick Your Suite | The Shops at SmithvilleFull renovation underway · Delivering 2026

Document Ad — Segment F opener

SMV_F_03_DOC_v1 · DOCUMENT + LEAD FORM · seg F / stage 03SMV|F|03-PRODUCT|DOC
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Windfield Real EstateSponsored · Commercial Real Estate
Four spaces. 1,400–10,000 SF. The Shops at Smithville, U.S. 169. Full renovation underway, delivering 2026. Co-brokerage welcome. Full package inside.
THE SHOPS AT SMITHVILLECOMPLETE LEASING PACKAGE · 5 PAGESSITE PLAN · DEMOGRAPHICS · SPACE SCHEDULE
The Shops at Smithville | Complete Leasing Package5 pages · gated · unlocks with Lead Gen Form

Thought Leader Ad — sponsored member post

SMV_F_02_TLA_nelson · THOUGHT LEADER AD · seg F / stage 02SMV|F|02-SOLUTION|TLA
BN
Ben Nelson, CCIMPromoted by Windfield Real Estate · Senior Associate at Windfield Real Estate
Spent the morning walking The Shops at Smithville with a client. The co-tenancy at this node is already built. QT, Sonic, McDonald’s, Price Chopper, Ace, O’Reilly, Saint Luke’s, Central Bank. That’s not a node we’re hoping develops — it’s one that already did. What’s changed is the supply: four spaces coming out of a full renovation — 1,400 / 2,100 / 5,180 / 10,000 SF standalone. 26,609 people within 5.5 miles. $120,991 average household income. Happy to walk it with anyone who’s looking. Co-brokerage welcome.
Runs as Ben’s post with a Promoted label — no company-card chrome, no CTA banner. Requires his approval via Campaign Manager → Partnerships. Benchmark rationale: TLA median CTR ~2.68% vs 0.42% single-image.

Carousel — inventory walk (6 cards, ≤45-char headlines)

18,680 SF AVAILABLETHE SHOPS AT SMITHVILLE · U.S. 169400500600 · 5,180 SFCOMMITTED: PIZZA · AT&T · NAILS · HVAC · CPA14901 STANDALONE10,000 SFU.S. HIGHWAY 169 — FULL FRONTAGEDelivering 2026 · Full renovation underway · Rates on request
The Shops at Smithville | U.S. 169
$120,991AVG HOUSEHOLD INCOME · 5.5 MI26,609 PEOPLEWITHIN THE 5.5-MILE TRADE AREA$289,267 AVG HOME VALUEYour patients already live here. 2023 ACS.
4 Spaces. 1,400–10,000 SF.
SUITE 4001,400 SF · PROFESSIONAL
Suite 400 | 1,400 SF | Professional
SUITE 5002,100 SF · RETAIL/MEDICAL
Suite 500 | 2,100 SF | Retail/Medical
SUITE 6005,180 SF · RESTAURANT
Suite 600 | 5,180 SF | Restaurant
10,000 SF · STANDALONE14901 SOUTH BUILDING · YOUR SIGN ON 169Single-tenant identity · QSR / fitness / showroom scale
14901 | 10,000 SF | Standalone
Each card deep-links its own space page — the only format with per-space link targets in one ad.

Conversation Ad — stage 04, warm only

BN
Ben Nelson, CCIM
Sponsored · Windfield Real Estate
Hi {firstName} — Ben Nelson with Windfield Real Estate. We’re pre-leasing The Shops at Smithville, a 30,150 SF renovated center on U.S. 169. Four spaces remain, 1,400–10,000 SF, delivering 2026. What’s the right fit?
Buttons ≤25 chars; each deep-links with utm. Unavailable to EU members — geo already excludes.
C-03 · Design
Video Storyboards
15–20s, built to run silent (captions burned in). Frame 1 must survive as a thumbnail. Quartile completions feed the retargeting ladder — the edit is paced so the 25% / 50% / 75% marks each land after a value beat.

00-UNAWARE · 15s · all segments · “The number”

$120,991AVG HH INCOME · 5.5 MI
0:00–0:03
VO: (none — cold open)
TEXT: $120,991.
26,609 PEOPLEONE CORRIDOR: U.S. 169
0:03–0:07 · 25% mark
VO: That’s the average household income 5.5 miles from a corridor most site models skip.
TEXT: 26,609 people. One highway.
US-169QTSONICMcDONALD'SPRICE CHOPPERACEO'REILLYSAINT LUKE’SSITEThe node is already validated. The supply is what’s new.
0:07–0:11 · 50% mark
VO: QT, Sonic, McDonald’s, Price Chopper already bet on it.
TEXT: The node is validated.
18,680 SF AVAILABLETHE SHOPS AT SMITHVILLE · U.S. 169400500600 · 5,180 SFCOMMITTED: PIZZA · AT&T · NAILS · HVAC · CPA14901 STANDALONE10,000 SFU.S. HIGHWAY 169 — FULL FRONTAGEDelivering 2026 · Full renovation underway · Rates on request
0:11–0:15 · end card
VO: Eighteen thousand square feet just came back to market.
TEXT: The Shops at Smithville · Delivering 2026
No CTA — VIDEO_VIEW objective; the ask happens after the MIDPOINT segment fills.

03-PRODUCT · 20s · Segment A cut · “Walk the space”

SUITE 6005,180 SF
0:00–0:04
VO: Fifty-one-eighty square feet on U.S. 169, mid-renovation.
TEXT: Suite 600 · 5,180 SF
NEW SYSTEMSFULL RENOVATION UNDERWAY
0:04–0:09 · 25%
VO: New systems, modernized interiors, enhanced curb appeal.
TEXT: Delivering 2026
$120,991AVG HOUSEHOLD INCOME · 5.5 MI26,609 PEOPLEWITHIN THE 5.5-MILE TRADE AREA$289,267 AVG HOME VALUEYour patients already live here. 2023 ACS.
0:09–0:14 · 50%
VO: Your patients are already in the trade area.
TEXT: 26,609 within 5.5 mi
SEE THE PLANWINDFIELDREALESTATE.COM
0:14–0:20 · CTA
VO: Rates on request. See the plan, pick your suite.
TEXT: Rates on request → See the plan
Cut per segment by swapping frames 1–2: B/C lead with the 14901 standalone elevation; E leads with home-value stat. Same spine, different first proof — this is the sub-specialty layer.

Production notes

Format
1:1 (1080×1080) master; crop 4:5 for mobile test. ≤30s keeps the FULL_COMPLETE trigger ≥97% honest.
Captions
Burned in, Plex Mono, bottom-safe 250px. ~85% of feed video plays muted.
Motion
Numbers count up; the amber 169 line draws on. No stock footage — plates, plans, and type carry it.
Upload
POST /rest/videos?action=initializeUpload → PUT bytes → urn:li:video:{id} into the creative payload (Config OS, S-03).
C-04 · Design
Spec Sheet
Export targets for every asset on this board, with the copy limits and the upload endpoint each one flows through. Character limits are enforced live in the Config OS creative studio.

Formats

formatdimensionsfilecopy limitsupload endpointurn
Single Image1200×627 (1.91:1) · also 1080×1080JPG/PNG ≤5MBcommentary ≤600 (150 shown) · headline ≤200 (70 shown)/rest/images?action=initializeUploadurn:li:image
Carousel card1080×1080 (1:1) · 2–10 cardsJPG/PNG ≤10MB/cardintro ≤255 · card headline ≤45/rest/images (per card)urn:li:image ×N
Video1080×1080 or 1920×1080 · 15–30sMP4 ≤200MB ≤30minheadline ≤200 · captions burned/rest/videos?action=initializeUploadurn:li:video
Video thumbmatches video ARJPG/PNGframe 1 = the numberuploaded with video—
DocumentPDF portrait or landscape≤100MB · ≤300 pagestitle ≤200; gate w/ Lead Gen Form/rest/documents?action=initializeUploadurn:li:document
Text Ad100×100 logoPNGheadline ≤25 · description ≤75——
Spotlight100×100 logo + bgPNGheadline ≤50 · desc ≤70 · CTA ≤18——
Conversationsender headshot 100×100—intro ≤500 · buttons ≤25 ×≤5Sponsored Messaging flowurn:li:sponsoredConversation
TLAmember post as-is—post body ≤3000 · no CTA chromereference member posturn:li:ugcPost

Safe zones

• Feed crops: keep the number and first text line inside the center 90%. • Video captions: bottom 250px reserved. • Carousel: headline renders BELOW the card — artwork needs no baked title. • Document: page 1 renders as the thumb — the header band is the ad.
Some sponsored-content limits are practitioner-verified rather than schema-documented; the Config OS enforces the conservative number. Re-validate against the live creative schema on each LinkedIn-Version bump.
C-05 · Design
Production Checklist
Every asset from board to feed: design here → export per C-04 → upload via the endpoint → URN into the Config OS creative → live. Two items stay BLOCKED until the privacy URL and final flyer facts clear the open-items list.

Assets (16)

assetreferencestatus
Stat card 1200×627 (A/E)C-02 statCard DESIGNED
Co-tenancy map 1200×627 (B)C-02 coMap DESIGNED
14901 elevation 1200×627 (B/C)C-02 standalone DESIGNED
Site plan hero 1200×627 (ALL)C-02 sitePlan DESIGNED
Carousel set ×6 1080×1080C-02 carousel DESIGNED
Leasing package PDF ×5ppflyer + disclaimer + privacy URL BLOCKED
00-UNAWARE 15s master 1080×1080C-03 board 1 BOARDED
03-PRODUCT 20s · A cutC-03 board 2 BOARDED
03-PRODUCT 20s · B/C cut (standalone lead)C-03 note QUEUED
Nelson TLA post (organic first)C-02 TLA COPY_FINAL
Danner TLA postcopy in Config OS COPY_FINAL
Conversation ad flow (BN sender)C-02 chat COPY_FINAL
Lead Gen Form: Tour Requestneeds live privacy URL BLOCKED
Counter card B: "Now the Corner" 1200×627C-06 QUEUED
Counter card E: "Name on the Door" 1200×627C-06 QUEUED
Counter card G: "5 Committed" + construction photoC-06 QUEUED

Pipeline

DESIGN (this board) → EXPORT (C-04 dims) → initializeUpload → PUT bytes → URN → Config OS S-03: paste URN into creative payload → createInline (dark post) → S-02: attach → activate → S-06: watch CREATIVE pivot → refresh per cadence
C-06 · Design
Counter-Creative — Answers to the Field
Visual production of the counter-strategy drafted in the Config OS (S-10). Each card answers a competitor pattern from the gallery. Rules hold: sourced numbers only, available-green reserved for available space, real photos over renderings, and never a price.
VS PATTERN · SEGMENT B
Franchisor recruiting ads sell the brand, never the site — and pad developers wave unverified traffic counts.
Copy is verbatim from the Config OS counter draft — edits happen there, art happens here.
W
Windfield Real Estate | CORFAC
Promoted
Territory signed? The site is the next fight. One 10,000 SF standalone on U.S. 169 in Smithville — QT, Sonic, McDonald’s already proving the node. Delivering 2026.
YOU PICKED THE BRAND.NOW THE CORNER.14901 U.S. 169 · 10,000 SF · 2026THE SHOPS AT SMITHVILLE · U.S. 169 · RATES ON REQUEST
You Picked the Brand. Now the Corner. | U.S. 169
LEARN MORE
VS PATTERN · SEGMENT C
Fitness franchisors post "6 territories sold" — every signee now needs an 8–12K SF box. Their funnel is our prospect list.
Copy is verbatim from the Config OS counter draft — edits happen there, art happens here.
W
Windfield Real Estate | CORFAC
Promoted
Every fitness territory sold in the Northland needs 8–12,000 SF next. One standalone building. Parking field. Anchor traffic from QT and Price Chopper. Delivering 2026.
TERRITORY SECURED?THE BOX IS NEXT.10,000 SF standalone · parking fieldTHE SHOPS AT SMITHVILLE · U.S. 169 · RATES ON REQUEST
Territory Secured? The Box Is Next. | 10,000 SF
LEARN MORE
VS PATTERN · SEGMENT E
Coworking wins clicks with "$299/mo" — a price war we refuse. Fight identity, not price.
Copy is verbatim from the Config OS counter draft — edits happen there, art happens here.
W
Windfield Real Estate | CORFAC
Promoted
A desk rental is someone else’s brand. 1,400–2,100 SF of renovated space on U.S. 169 puts your name on the building — 5,383 people within 2.3 miles, $109,087 average HHI. Rates on request — answered same day.
YOUR NAMEON THE DOOR.Suites from 1,400 SF · U.S. 169THE SHOPS AT SMITHVILLE · U.S. 169 · RATES ON REQUEST
Your Name on the Door | Suites from 1,400 SF
LEARN MORE
VS PATTERN · SEGMENT G
Developers sell 2027 renderings; institutionals sell adjectives. Nobody shows proof.
Copy is verbatim from the Config OS counter draft — edits happen there, art happens here.
W
Windfield Real Estate | CORFAC
Promoted
Not a rendering: a renovation underway. Pizza, AT&T, nails, HVAC, and a CPA already committed. 4 spaces left, 1,400–10,000 SF, on U.S. 169. 2026 — not someday.
5 TENANTS COMMITTED.DELIVERING 2026.[pair with REAL construction photo]THE SHOPS AT SMITHVILLE · U.S. 169 · RATES ON REQUEST
5 Tenants Committed. Delivering 2026. | Smithville
LEARN MORE
Segment G’s frame is the exception to type-led art: it must carry a real construction photo (proof beats promise) with the committed-tenant line as overlay. A and D counters run on the existing stat-card and suite-walk systems in C-02/C-03.