Playbook
Frederick & Cathleen Parsons PP-PARSONS-0715 · outreach
Profile →
Playbook · Phases 02+06 Sequence · Cadence · Handoff

Outreach & Handoff

The recommended cadence to turn a resolved record into a conversation — routed through the warm broker path, gated behind reachability validation.

Recommended sequence

5 touches · 14 days
Day 0 · GateValidation
Validate phone & email
Twilio Lookup + NeverBounce. No touch fires until both pass.
Day 0 · ReferralWarm path
Ask Danner for a soft intro
Adjacent-parcel owner opens the door before any cold touch.
Day 2 · Call
Introductory call — (252) 986-2594
Reference the KC land & the adjacency; gauge interest.
Day 5 · Mail
Send assemblage one-pager
Direct mail to PO Box 493 / 630 — the always-open channel.
Day 9 · Call + Day 14 · Email
Follow-up & recap
Second dial, then a written recap to [email protected].