Creative Board
Smithville · content / visual
Design
C-01
Brand Kit
C-02
Ad Previews
C-03
Video Storyboards
C-04
Spec Sheet
C-06
Counter-Creative
C-05
Production Checklist
The Shops at Smithville
RET-8630 · creative
C-01 · Design
Brand Kit
The single palette, type pairing and logo rules every creative inherits.
Palette
Brand
#1db954
Ink
#09090b
Paper
#fafafa
Amber
#f59e0b
Typography
Inter
headlines & body · 400–700
JetBrains Mono
data, labels, specs
Logo lockup
The Shops at Smithville
Clear space = mark height · never recolor the mark