C-01 · Design
Brand Kit
The single palette, type pairing and logo rules every creative inherits.
Palette
Typography
Inter
headlines & body · 400–700
JetBrains Mono
data, labels, specs
Logo lockup
Clear space = mark height · never recolor the mark
C-02 · Design
Ad Previews
How each template renders as a real LinkedIn feed post.
Single Image · Lead Gen1200×627
WWindfield Real EstateSponsored
Anchor space is opening at The Shops at Smithville — the corridor’s tightening fast.
hero creative
Lease at Smithvillesmithville.io
👍 Like · 💬 Comment · 🔁 Repost · ➤ Send
Thought-Leader Admember post
ADAndrew DannerRetail Broker · Windfield
Three anchors renewed early this quarter. When a corridor tightens like Smithville’s, the pad sites move next. Here’s what I’m watching…
stat card
👍 Like · 💬 Comment · 🔁 Repost
C-03 · Design
Video Storyboards
A 15-second cut for the awareness flight.
frame 01
00:00–00:03
Aerial pushes in on Smithville corridor
frame 02
00:03–00:07
Vacancy stat animates: 4.1% ▼
frame 03
00:07–00:12
Site plan with available suites glows
Lease at Smithville
00:12–00:15
End card + CTA
C-04 · Design
Spec Sheet
Delivery specs per format — the hand-off contract to production.
Format
Dimensions
Max size
Copy limit
Single Image
1200×627
5 MB
150 / 70
Square
1080×1080
5 MB
150 / 70
Document Ad
1080×1350
100 MB
10 pp
Video
1920×1080
200 MB
≤ 15s
C-06 · Design
Counter-Creative
Direct responses to competitor angles running in the trade area.
Their angle
Cardinal Retail — “Highest-traffic corner”
Our counter
“Traffic without vacancy — 4.1% and falling.”
Their angle
Meridian CRE — “Turnkey pad sites”
Our counter
“Anchored co-tenancy beats a standalone pad.”
C-05 · Design
Production Checklist
Everything that must clear before the flight ships.
Video captions burned inIn progress
UTM parameters attached
Legal / fair-housing review