PROPERTIES IO Admin
The Shops at SmithvilleRET-8630 · flight 2607
API connected
S-01 · Operate

Dashboard

Flight 2607 · lead-gen · day 24 of 42.

Spend
$18.4k
of $32k
Impressions
412k
▲ 8% w/w
Leads
86
▲ 12 w/w
CPL
$214
▼ 22% vs target
CTR
0.94%
benchmark 0.45%
Leads by week
W1W2W3W4
S-13 · Operate

Action Feed

Recommendations from the optimization engine.

Raise Lead-Gen budget +20%
CPL 22% under target · headroom to W6
Pause fatigued single-image v1
Frequency 4.9 · CTR −38%
S-02 · Operate

Campaigns

Live campaigns on the LinkedIn ad account.

Campaign
Status
Spend
Leads
CPL
Tenant Rep · Lead Gen
Live
$9.2k
54
$170
Franchise · Awareness
Live
$6.1k
21
$290
Retarget · Website Visits
Paused
$3.1k
11
$281
S-03 · Operate

Creative Studio

Live creative variants with performance.

single · v2
Corridor tightening
CTR 1.1%42 leads
TLA · Danner
Broker POV
CTR 1.4%18 leads
single · v1
Anchor space
fatigued26 leads
S-04 · Operate

Targeting

Live targeting facets and estimated reach.

Tenant Rep Brokers
est. reach 24,000
Retail BrokerCRE · TX
Franchise Operators
est. reach 38,500
Franchise DevDirector+
S-05 · Operate

Audiences

Matched & retargeting audiences synced to the account.

Audience
Type
Size
Website visitors 90d
Retargeting
4,200
Broker list — uploaded
Matched
1,150
Video viewers 50%+
Engagement
9,800
S-06 · Measure

Reporting

Funnel & spend efficiency across the flight.

Conversion funnel
Impressions
412k
Clicks
3.9k
Form opens
640
Leads
86
S-07 · Measure

Conversions + UTM

Tracked conversion events and their UTM mapping.

Event
Source
Count
lead_form_submit
linkedin
86
lease_page_view
paid_social
1,240
brochure_download
document_ad
312
S-08 · Measure

Contacts

Leads captured this flight, plus the priority off-market prospect.

FP
Frederick & Cathleen Parsons
Off-market · Warm 58 · reachability pending
Open profile →
Lead
Company
Stage
Rebecca Cho
Northstar Retail
Qualified
Marcus Lee
Franchise Group TX
New
Priya N.
Meridian CRE
New
S-09 · Plan

Calendar

Flight schedule & creative refresh cadence.

W1–W2
Awareness ramp · TLA + single image
W3–W4
Lead-gen scale · document ad live (now)
W5
Creative refresh · retarget conversation ad
W6
Wind-down · wrap report
S-10 · Plan

Competitor Intel

Active retail-leasing advertisers in the trade area.

Advertiser
Angle
Ads
Cardinal Retail
Highest-traffic corner
3
Meridian CRE
Turnkey pad sites
2
S-11 · System

Connection

LinkedIn Ads API account & auth status.

Ad accountWindfield Real Estate · 512******
API versionv202606
OAuth tokenvalid · refreshes 18d
StatusConnected
S-12 · System

API Console

Recent LinkedIn Ads API calls.

200 GET /adAccounts/512… /adCampaigns · 142ms
200 GET /adAnalytics?q=analytics&pivot=CREATIVE · 318ms
201 POST /adCampaignGroups (budget update) · 96ms
429 GET /adAnalytics (rate limited, retrying) · backoff 2s
200 GET /leadFormResponses · 204ms