U-00 · Template
Variable Registry
Every token the templates resolve at build time. Bind a property and the whole campaign fills from these.
Variable
Resolved value
Scope
The Shops at Smithville
global
8630 Medical Office Blvd, TX
global
Anchor space, tightening corridor
ad
smithville.io/lease?utm=li
ad
U-01 · Template
Naming System
One deterministic convention across campaign, ad set and ad so reporting rolls up cleanly.
Pattern
{market}_{property}_{objective}_{audience}_{format}_{yymm}
Campaign
TX_SMITHVILLE_LEADGEN_TENANTREP_2607
Ad
…_TENANTREP_SINGLE1200_2607_v2
U-02 · Template
Campaign Schemas
Objective-driven structures — each maps to LinkedIn’s bid + optimization model.
Brand Awareness
Impressions · reach cap · single image + video
CPM · top-funnel
Lead-gen form · document ad · conversation
CPL · mid-funnel
Website Visits
Landing page · retargeting pool
CPC · bottom-funnel
U-03 · Template
Creative Templates
Every ad format the engine can render, each sized to LinkedIn spec.
1200×627
Single Image
Landscape · feed
Doc
Document Ad
Lease brochure
TLA
Thought-Leader
Member post
InMail
Conversation
Sponsored InMail
U-04 · Template
Targeting Templates
Reusable audience presets for the tenant-rep and investor motions.
Tenant Rep Brokers
Title: Retail BrokerIndustry: CREGeo: TX 50mi
Franchise Operators
Title: Franchise DevSeniority: Director+Company > 200
U-05 · Template
Journey & Audiences
Funnel stage → audience → creative mapping.
Awareness
Cold brokers · single image + TLA
Consideration
Engaged pool · document ad
Conversion
Retargeted · conversation + lead form
U-06 · Template
Tracking & UTM
Deterministic UTM builder wired to the naming system.
utm_campaign
smithville_leadgen_2607
U-07 · Template
Flight Cadence
Six-week flight with staged budget release.
U-08 · Intelligence
Prospect Record
The contact profile the campaign targets — resolved identity and reachability, pulled from the Prospect Playbook.
FP
Frederick & Cathleen Parsons
Warm 58 Hatteras, NC · owners via Hampton Associates LLC
Open full profile → Best phone
(252) 986-2594
pending validationBest email
citationsport@embarqmail.com
pending validation U-09 · Intelligence
Competitor Intel
Active retail-leasing ads in the trade area.
Cardinal Retail
“Highest-traffic corner”
3
Meridian CRE
“Turnkey pad sites”
2
U-10 · Intelligence
Action Feed
Trigger-driven recommendations across the campaign.
Shift budget to Lead Gen
CPL 22% below target · W4
Refresh fatigued single-image
Frequency 4.8 · CTR decay
Warm-path prospect ready
Parsons household · validate then hand to Danner